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Digital-meets-physical personalized product sampling integrates virtual try-on and shade matching for a full circle product discovery experience.
January 21, 2022
By: Christine Esposito
Editor-in-Chief
Perfect Corp., M·A·C Cosmetics and online product sampling platform SoPost are collaborating on what the trio is calling a “first-of-its-kind” digital-meets-physical personalized product sampling experience. The process combines hyper-realistic AR virtual try-on and personalized AI shade matching, with the convenience of physical product sampling delivered to consumers. The full circle experience bridges the gap between digital and physical worlds, allowing consumers and brands to make more conf...
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